it’s easy going vegan

Our aim is to be a useful resource for practical advice, delicious recipes, and the encouragement you need to consider veganism, become a vegan, or continue your impactful commitment to living a vegan life.

"Veganism is a philosophy and way of living which seeks to exclude all forms of exploitation of, and cruelty to, animals for food, clothing or any other purpose; and by extension, promotes the development and use of animal-free alternatives for the benefit of animals, humans and the environment.” — The Vegan Society

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why is veganism important

the only movement for the animals

Research has shown that shifting to a plant-based diet could drastically curb greenhouse emissions, but veganism is about far more than just the impact we have on our planet.

Veganism is the only movement that aims to end animal cruelty. Most people would state that they are against animal cruelty. Many of us believe that animals are worthy of moral consideration. We love pets, we appreciate positive relationships with animals, and we recognize that animals are feeling individuals. Many of us would never go out of our way to personally physically or emotionally harm an animal before us.

The goal of veganism is to recognize that animal products are unnessessary and so, in order to align our actions with the feelings we have towards animals, we must stop supporting individuals and companies that physically and emotionally harm animals for our gain.

Where to start

breaking the stigma

After understanding why someone would choose to go vegan, the next question becomes “how do you start?” Veganism has the stigma of being difficult, inconvienent, isolating or weird. Historically, some of these descriptors have been true, but not in the 2020s. Today, choosing veganism does not have to be daunting. Vegan tech and products have made veganism much simpler and more accessible. Most of all, vegan community is here to help. We hope that through the recipes, resources and ideas shared here you will feel encouraged and capable.

Veganism is not a brave effort to do a great good, but the logical choice to no longer participate in systems of cruelty. Living a vegan life can be practical, healthy and loving.

Recipes

Delicious recipes that inspire! Learn how to make meals you know and love by simply substituting the animal products. Burgers, tacos, pastas, and more can become plant-based in a few easy steps.

Resources

Studies, stats and vegans-to-follow that will motive you in your journey. Learn more about the experience of farmed animals, our environment, vegan fitness, and wellness!

Blog

Here you’ll find tips to get started, advice we learned along the way, guides, reviews and personal thoughts. You can ask questions using the Contact page here.